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 Guerrilla Marketing

July 8, 2010

The Industrial Research Institute (IRI) & the Euro-Lebanese Centre for Industrial Modernisation (ELCIM) would like to invite you to participate in its following 2-days Training Workshop under the title of:

Guerrilla Marketing

From Planning to Implementation

Date: Thursday & Friday July 8th & 9th 2010 from 9:00 a.m. till 5:00 p.m.

Venue: Holiday Inn Hotel, Dunes Center- Verdun

Trainer: Dr. Alfred Riachi (Trainer's profile attached)

General Introduction:

Guerrilla Marketing is a modern and unconventional approach used to entail entrepreneurs to use minimal resources vs bigger competitors. This approach that was introduced by Dr. Jay Conrad Levinson (aka the father of modern marketing), was recently adopted by top notch American universities such as Berkley, and Stanford.

The Concept and application is based on implementing tactics and schemes to ensure high results with the most effective tools, while it also depends on the hit and run and creativity to establish a concrete process.

Target Audience:

The target audiences are General Managers, Sales Executives, Marketing Executives, Advertising Executives Promotion Managers and Executives, Branch Managers, Business Owners and Graphic Designers.

Seminar Objectives:

- Is to entail the participants aware of the most modern marketing techniques, plans and strategies.

- Understand the most powerful and cost effective marketing and PR strategies for marketing your product or service to your target market and achieving your 12-month sales goal.

- Use and adopt unconventional Marketing tactics and strategies to reach high effective goals.

Benefits for the participants:

- A good understanding of the principle and concepts of Guerrilla marketing with a chance for practical training.

- A detailed hard copy guideline for each training topic shall be distributed to each attendant during the sessions at the end of the sessions related to that particular training topic.

- A free marketing individual consulting/tutorial valid one month from the workshop date of participation.

Training fees: $350 per attendant for the two days.

For further details about fees and registration, please check the attached Application form & Agenda

Important: Please note that the implementation of the training is conditioned by a minimum number of participants attending it. In case this number is not achieved, ELCIM might be compelled to postpone or even cancel it. The minimal requirement in this case is 10 participants.

ELCIM- A Member of the IRI Family


This publication has been produced with the assistance of the European Union. The contents of this publication
is the sole responsability of ELCIM / IRI and can in no way be taken to reflect the views of the European Union.