July 8, 2010
The Industrial Research Institute (IRI) & the Euro-Lebanese
Centre for Industrial Modernisation (ELCIM) would like to invite you to
participate in its following 2-days Training Workshop under the title of:
From Planning to Implementation
Date: Thursday & Friday July 8th & 9th 2010 from 9:00 a.m. till 5:00 p.m.
Venue: Holiday Inn Hotel, Dunes Center- Verdun
Trainer: Dr. Alfred Riachi (Trainer's profile attached)
Guerrilla Marketing is a modern and unconventional approach used to entail
entrepreneurs to use minimal resources vs bigger competitors. This approach that
was introduced by Dr. Jay Conrad Levinson (aka the father of modern marketing),
was recently adopted by top notch American universities such as Berkley, and
The Concept and application is based on implementing tactics and schemes to
ensure high results with the most effective tools, while it also depends on the
hit and run and creativity to establish a concrete process.
The target audiences are General Managers, Sales Executives, Marketing
Executives, Advertising Executives Promotion Managers and Executives, Branch
Managers, Business Owners and Graphic Designers.
- Is to entail the participants aware of the most modern marketing techniques,
plans and strategies.
- Understand the most powerful and cost effective marketing and PR strategies
for marketing your product or service to your target market and achieving your
12-month sales goal.
- Use and adopt unconventional Marketing tactics and strategies to reach high
Benefits for the participants:
- A good understanding of the principle and concepts of Guerrilla marketing with
a chance for practical training.
- A detailed hard copy guideline for each training topic shall be distributed to
each attendant during the sessions at the end of the sessions related to that
particular training topic.
- A free marketing individual consulting/tutorial valid one month from the
workshop date of participation.
Training fees: $350 per attendant for the two days.
For further details about fees and registration, please check the attached
Application form & Agenda
Important: Please note that the implementation of the training is conditioned by
a minimum number of participants attending it. In case this number is not
achieved, ELCIM might be compelled to postpone or even cancel it. The minimal
requirement in this case is 10 participants.
ELCIM- A Member of the IRI Family